Sandby business plan

Client: Sandby
Location: N/A
Date: 2012

Services: Economic development

We were commissioned to help set up Sandby, an innovative new land promotion and development consultancy company that delivers beautiful new places in the landscape.

Paul Sandby (1731-1809) was a pioneering cartographer and leading landscape painter. He was described as the father of modern landscape painting in watercolours and an instrumental figure in the interpretation of the British landscape.  Our brief was to help design a company that provided land promotion and development consultancy services in the spirit of the best quality landscape design and placemaking.

We provided a range of services to inform the structure and approach of the company including market and competitor analysis, advice on governance and management, the production of a vision and set of strategic objectives and detailed financial forecasting.  We also provided advice on marketing and promotion and produced a suite of marketing collateral to help launch the company.

We are now providing on-going support to Sandby on specific land promotion and development consultancy projects.

Specific services:

• Market research into land promotion companies and house-builder sector

• Development and refinement of service offer, aims and objectives

• Preparation of governance, management and operational structures

• Preparation of income, cost and cashflow forecasts

• Preparation a marketing strategy

Outputs:

• Finalised business plan and technical appendices

• Suite of marketing collateral required for business launch