NEWS: Innovation from farmers to help connect with consumers, lesson to be learnt by high street?

Earlier this week Sarah Gayton, a food producer from Leek, launched a new project that will help to link consumers with the source of their food.

The project encouarges food producers to include QR codes on their packaging that will link to a short film clip from the farm or producer.It is anticipated that this simple, yet powerful idea, will help to market new products and add value to businesses. To read the full article please click here.

This project is a good example of how innovation in other sectors could be harnessed to aid the high street or indeed act as a lesson that should and could be learnt by the high street, that innovation is key. We recently wrote a Salient Point which looked at the importance of diversification/innovation on the high street and how lessons could be learnt from other sectors, to read this article please click here.

Indeed, Richard Paul, Chairman of the International Cheese Awards says:

‘This initiative is very exciting and will help existing producers aid tractability to any product. With so many dairy farmers diversifing these QR codes could help to market their new products which is so important and will hopefully add value instantly to their enterprise.’

Importantly, David Heath, Food and Farming Minister noted that:

‘The future of British farming is all about innovation.’ (Taken from Farmers Guardian 30th July 2013)

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